77% of people trust radio more than any other form of media. The popular misconception is one of a dying format but nothing could be further from the truth.
Expands reach and scale.
89% of over 15s in the UK tune into Radio each week.
Radio reaches a wide audience and makes an emotional connection.
Revenue ROI for every pound spent
Sources: Radiocentre, Ebiquity, Rajar
Delivers a positive ROI.
According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent.
Commercial results in tough conditions.
Overall, the evidence demonstrates that radio remains the second most valuable medium after TV for successful marketing in a recession.
Increases brand salience.
When included in the mix, radio advertising significantly increases the effects of brand communication, improving brand recall in purchasing situations.
Partnership and Sponsorship opportunities align your brand with a credible media source.
By integrating your brand with the sought after and trusted content of a radio station you will benefit from the close relationship between listener and station, achieving an element of endorsement from a voice that listeners trust. Sponsorships keeps brands at the forefront of listeners minds, increasing brand awareness and recall, as well as trust.