Commercial results in tough conditions.
- Overall, the evidence demonstrates that radio remains the second most valuable medium after TV for successful marketing in a recession.
Increases brand salience.
- When included in the mix, radio advertising significantly increases the effects of brand communication, improving brand recall in purchasing situations.
Partnership and Sponsorship opportunities align your brand with a credible media source.
- By integrating your brand with the sought after and trusted content of a radio station you will benefit from the close relationship between listener and station, achieving an element of endorsement from a voice that listeners trust. Sponsorships keeps brands at the forefront of listeners minds, increasing brand awareness and recall, as well as trust.