THIS SHAPES HOW WE PARTNER WITH YOU.
When Ian Fry established eg. Media in 2005 he had already built a successful career with major national publishers such as the Daily Telegraph, working alongside media agencies of all stripes and recognising the challenges and shortcomings of the traditional agency model. Knowing he could re-make agency/client relationships in a more constructive mould, Ian built an agency with a fresh approach; a culture that valued transparency and pioneered collaborative co-working with clients. Above all a plain-talking agency that delivered results.
The media landscape has changed constantly since eg. Media was created, becoming more complex and intricate almost by the hour. We have evolved to reflect this change and diversified to drive media innovation for our clients, but the ethos underpinning our approach is unchanged and is as strong as ever.
We build collaborative working models with media owners that drive results consistently for our clients over the length of our enduring relationships. Rather than short-term opportunistic trading, we work to improve performance, innovate creative media opportunities and negotiate peerless buying rates over the long term.
We realise that our people are our biggest asset. We put a disproportionate amount of time and effort into our team’s progression and development, recognising that helping our colleagues to grow is ultimately the best way to deliver growth to our clients.
YES IF IT WORKS, NO IF IT DOESN’T
This isn’t an agency of “yes” people. We have no interest in supporting the way things have always been done or leaving long-standing assumptions unchallenged. Our team are expert in the art of saying “no”; of asking the difficult question or highlighting the missed opportunity. Our long-term aim is your long-term success and to that end we’re comfortable with being awkward on occasion.